All Tools
All-in-one PDF & Image Toolkit
Everything you need
free & private
Compress, convert, merge, split, sign and more — runs entirely in your browser. Nothing uploaded.
⚡ Instant🔒 Private📦 Batch🌐 No sign-up
Compress
Compress Image
Reduce JPG, PNG, WebP size
Compress PDF
Reduce PDF file size
Organise & Merge
Merge PDF
Combine multiple PDFs
Split PDF
Extract pages from PDF
Organise Pages
Reorder, rotate, delete
Convert
JPG to PDF
Images to PDF document
PDF to Word
Convert PDF to .docx
PDF to Excel
Extract tables to .xlsx
PDF to PowerPoint
Convert slides to .pptx
Sign & Scan
Sign PDF
Draw digital signature
Scan to PDF
Camera or image to PDF
📝 Latest Guides & Tips
Compress Image
Reduce JPG, PNG and WebP file size without losing quality
🖼
Drop images here
JPG, PNG, WebP — multiple files
Select Images
Quality
90%Min
80%Light
70%Std
60%Med
50%Str
35%Hvy
20%Max
Output format
Target size (optional)
KB
Compress PDF
Reduce PDF file size while preserving quality
📄
Drop PDF files here
Multiple PDFs supported
Select PDFs
Compression
Merge PDF
Combine multiple PDFs into one document
🔗
Drop PDFs to merge
Add multiple PDFs — merged in order shown
Select PDFs
Split PDF
Extract specific pages or split into individual pages
✂️
Drop PDF to split
Select one PDF file
Select PDF
Mode
Organise Pages
Reorder, rotate or delete pages from a PDF
📋
Drop PDF to organise
Select a PDF to reorganise its pages
Select PDF
ℹ️
Upload your PDF to reorder, rotate or remove pages, then download the reorganised document.
JPG to PDF
Convert images into a single PDF document
📸
Drop images here
JPG, PNG, WebP — all merged into one PDF
Select Images
Page size
PDF to Word
Convert PDF to editable .docx document
📄
Drop PDF here
Converts text-based PDFs to Word
Select PDF
ℹ️
Extracts readable text from your PDF and creates a clean .docx. Works best with text-based PDFs.
PDF to Excel
Extract tables and data to .xlsx spreadsheet
📊
Drop PDF here
Best for PDFs with tables or structured data
Select PDF
ℹ️
Detects table structures and exports each table as an Excel sheet. Works best with well-formatted tables.
PDF to PowerPoint
Each PDF page becomes a PowerPoint slide
📽
Drop PDF here
Each page becomes an image-based slide
Select PDF
ℹ️
Each page converted to a high-quality image and placed as a slide. Layout preserved. Text is image-based.
Sign PDF
Draw your digital signature — download as PNG or SVG
Colour:
✍️
Draw your signature above. Download as PNG to insert into documents, or SVG for scalable format.
Scan to PDF
Convert photos or scanned images to a clean PDF
📷
Drop images or take photo
Upload scans or photos to convert to PDF
Select / Capture
Enhancement
📁 My Saved Files
Stored in your browser
📧

General Enquiries

Questions about FreeFastPDF, features, or feedback about the tools.

[email protected]
🛡

Privacy & Legal

GDPR requests, data deletion, privacy concerns, or legal questions.

[email protected]
💼

Business & Partnerships

API access, white-labelling, advertising partnerships or press enquiries.

[email protected]
🐛

Bug Reports

Found something broken? Tell us exactly what happened and we'll fix it fast.

[email protected]
Send us a message
Fill in the form and we will get back to you within 24 hours.
How-to Guides
Quick Tips
How to Compress a PDF Without Losing Quality — 2026 Guide

If you've ever tried to email a PDF and got an error saying the file is too large, you're not alone. PDF compression is one of the most common tasks for anyone who works with documents regularly — and the good news is it's easier than ever to do for free in 2026.

In this guide, we'll explain exactly how PDF compression works, what affects file size, and how to reduce your PDF to almost any target size without visibly degrading the quality.

📋 Table of Contents
  1. What makes a PDF file large?
  2. How PDF compression works
  3. Choosing the right compression level
  4. How to compress a PDF with FreeFastPDF (step by step)
  5. Tips to get the smallest possible file
  6. Frequently asked questions

1. What Makes a PDF File Large?

PDF files can be surprisingly large for a number of reasons. The main culprits are:

  • Embedded images — High-resolution photos inside the PDF are the number one cause of large file sizes. A single uncompressed 12MP photo can add 4–8MB on its own.
  • Fonts — PDFs often embed entire font families, even if only a handful of characters are used.
  • Metadata and revision history — Editing tools like Adobe Acrobat and Microsoft Word save revision history and metadata that bloats the file.
  • Transparency layers and vector graphics — Complex illustrations with transparency can significantly increase size.
  • Scanning resolution — Scanned PDFs at 600 DPI are often 5–10× larger than they need to be for screen use.

2. How PDF Compression Works

PDF compression works by reducing the size of embedded assets — primarily images — and removing unnecessary data like metadata, duplicate content streams and embedded fonts that aren't used. The process typically involves:

  • Image downsampling — reducing image resolution from 300 DPI (print quality) to 150 DPI (screen quality) without any visible difference on screen
  • JPEG re-encoding — re-compressing embedded images at a lower quality level
  • Object stream compression — grouping PDF objects together and compressing the stream using deflate (lossless)
  • Metadata stripping — removing author history, comments and revision data
💡 Key insight: For most use cases — emailing, web upload, sharing via WhatsApp — you cannot tell the difference between a 300 DPI and 150 DPI PDF on screen. The 150 DPI version will typically be 60–80% smaller.

3. Choosing the Right Compression Level

Different situations call for different compression levels. Here's a guide:

  • Screen / Email (72–96 DPI) — Best for PDFs you share digitally. File sizes are smallest. Looks perfect on screen and in email. Not suitable for printing.
  • eBook / Balanced (150 DPI) — The sweet spot for most documents. Good quality on screen and acceptable for home printing. Typically 50–70% smaller than the original.
  • Printer quality (300 DPI) — Use this only when you need to print the document professionally. Smaller than the original but still high resolution.
⚠️ Avoid compressing the same PDF multiple times. Each re-compression cycle degrades image quality further. Always keep an uncompressed original.

4. How to Compress a PDF with FreeFastPDF (Step by Step)

FreeFastPDF's PDF compressor runs entirely in your browser — your file never gets uploaded to a server, which is critical for sensitive documents like contracts, financial statements or medical records.

  1. Click Compress PDF in the sidebar or on the home page
  2. Drag and drop your PDF files into the upload area, or click "Select PDFs"
  3. Choose your compression level: Screen (smallest), eBook (recommended), or Printer (high quality)
  4. Click Compress PDFs
  5. Download your compressed PDF — the page shows you the original vs new file size

You can compress multiple PDFs at once in a single batch. The tool shows you the size reduction percentage for each file.

Try it now — free, no sign-up needed
Your files never leave your browser. 100% private.

5. Tips to Get the Smallest Possible File

  • Use Screen compression for PDFs that will only ever be viewed on screen or shared digitally
  • Remove unnecessary pages — use the Split or Organise tools to remove pages you don't need before compressing
  • Flatten layers before exporting from design software like Adobe InDesign or Illustrator
  • Export as PDF/A or PDF 1.4 rather than PDF 2.0 for maximum compatibility and smaller size
  • Use the target size option in FreeFastPDF — enter a target file size in KB and the tool automatically finds the optimal quality setting to hit it exactly

6. Frequently Asked Questions

Does compressing a PDF reduce quality noticeably?

For screen and digital sharing, no — at eBook (150 DPI) compression the quality difference is virtually imperceptible on modern screens. Only at very high compression (screen / 72 DPI) might you notice slightly softer images in photo-heavy PDFs.

Is it safe to compress PDFs online?

It depends on the tool. Most online PDF compressors upload your file to their servers, which is a privacy risk for sensitive documents. FreeFastPDF processes everything in your browser — your file is never transmitted.

What's the maximum compression ratio?

For image-heavy PDFs, you can typically achieve 70–85% size reduction. For text-only PDFs, expect 10–30% reduction since there are fewer images to compress.

Can I compress a password-protected PDF?

FreeFastPDF can process PDFs with some encryption types. If your PDF has a user-level password, you'll need to enter it first or remove the password before compressing.

How to Reduce Image File Size for Free (JPG, PNG, WebP) — 2026

Large image files slow down websites, get rejected by upload forms, and eat up storage. Whether you're optimising images for a website, preparing attachments for email, or uploading to a CRM or social platform — knowing how to reduce image file size without destroying quality is an essential skill.

This guide covers everything you need to know about image compression in 2026, including how to use FreeFastPDF's free browser-based image compressor.

📋 Table of Contents
  1. Why image file sizes matter
  2. Lossy vs lossless compression
  3. Which format is smallest: JPG, PNG or WebP?
  4. How to compress images with FreeFastPDF
  5. Recommended quality settings by use case
  6. Advanced tips for web developers

1. Why Image File Sizes Matter

Image file size affects almost everything digital:

  • Website speed — images typically account for 50–80% of a webpage's total download size. Google's Core Web Vitals score (which directly affects SEO ranking) penalises slow-loading pages.
  • Email deliverability — most email clients have a 10–25MB attachment limit. Marketing email platforms like Mailchimp reject images over 1MB.
  • Social media uploads — Instagram, Facebook, LinkedIn and Twitter all recompress your images on upload. Uploading already-optimised images gives you control over the final quality.
  • Storage costs — cloud storage for businesses adds up. Optimised images can reduce storage bills by 60–80%.

2. Lossy vs Lossless Compression

There are two fundamental approaches to image compression:

  • Lossless compression — reduces file size without removing any image data. The image is mathematically identical before and after compression. PNG uses lossless compression. Typical reduction: 10–30%.
  • Lossy compression — permanently removes some image data that the human eye is unlikely to notice. JPEG uses lossy compression. Typical reduction: 50–85% with minimal visible quality loss at quality settings above 70%.
💡 Rule of thumb: Use lossless for logos, icons, screenshots and graphics with flat colours or text. Use lossy for photographs and complex images where slight quality loss is imperceptible.

3. Which Format Is Smallest: JPG, PNG or WebP?

For photographs at equivalent quality settings: WebP is typically 25–35% smaller than JPEG, and JPEG is typically 60–80% smaller than PNG. WebP supports both lossy and lossless modes and is now supported by all major browsers (Chrome, Safari, Firefox, Edge).

  • Use JPEG for photographs when broad compatibility is needed (older systems, email clients)
  • Use WebP for web images where you want the best compression-to-quality ratio
  • Use PNG for logos, icons, screenshots or any image with transparency where pixel-perfect quality is required

4. How to Compress Images with FreeFastPDF

  1. Click Compress Image in the sidebar or home page
  2. Drag and drop your JPG, PNG or WebP files — you can process multiple at once
  3. Select your quality level (70% Standard is recommended for most uses)
  4. Optionally set a target file size in KB — the tool auto-finds the right quality to hit it exactly
  5. Choose output format: same as original, Force JPEG, Force WebP, or Force PNG
  6. Click Compress Images and download your results

All processing happens in your browser. Original images are never transmitted to any server.

Compress your images now — free
Process multiple images at once. Set a target KB size.

5. Recommended Quality Settings by Use Case

  • Website hero images — 70–80% quality, WebP format, target 150–300KB
  • Website thumbnails and cards — 65–75% quality, WebP format, target 30–80KB
  • Email attachments — 75–80% quality, JPEG format, target under 500KB
  • Social media posts — 80–85% quality, JPEG, target 300–800KB
  • WhatsApp / messaging — 60–70% quality is fine, target 200–400KB
  • Print production — do not compress — use original uncompressed files

6. Advanced Tips for Web Developers

  • Use the HTML srcset attribute to serve different image sizes based on screen resolution
  • Use <picture> elements to serve WebP with JPEG fallback for older browsers
  • Implement lazy loading with loading="lazy" on images below the fold
  • Set explicit width and height attributes on images to prevent layout shift (improves CLS score)
  • Consider a CDN with automatic image optimisation for large-scale websites
How to Merge Multiple PDFs into One File — Step by Step

Need to combine several PDF documents into a single file? Whether you're compiling a report, combining invoices, assembling a portfolio, or preparing a contract with supporting documents — merging PDFs is a task that comes up constantly in professional life.

This guide shows you how to merge PDFs quickly and for free, without uploading your files to a server.

When Do You Need to Merge PDFs?

  • Combining a cover letter and CV into one job application file
  • Merging monthly bank statements into one annual document
  • Combining a contract with its annexes and schedules
  • Assembling a multi-chapter report from separate section files
  • Combining scanned pages from a physical document into one PDF

How to Merge PDFs with FreeFastPDF

FreeFastPDF uses the pdf-lib library to merge PDFs entirely in your browser. Every page from every source document is copied into a new PDF in the exact order you specify.

  1. Click Merge PDF in the sidebar
  2. Drag and drop two or more PDF files into the upload area
  3. Files are listed in order — they will be merged in the sequence shown
  4. To reorder, remove a file and re-add it in the position you want
  5. Click Merge PDFs
  6. Download your merged document — the result shows total page count and file size
💡 Privacy note: Your PDFs never leave your device. The entire merge operation happens in JavaScript running in your browser tab. This is critical for merging sensitive documents like contracts, tax returns or medical records.

Tips for Better Results

  • Compress before merging if file size matters — merge first, then compress the combined file for best results
  • Check page orientation — if some pages are landscape and others portrait, the merge preserves each page's original orientation
  • Remove unnecessary pages first using the Organise Pages tool before merging
  • Consistent naming — name your source files clearly (e.g. 01_cover.pdf, 02_report.pdf) so they merge in the right order
Merge your PDFs now — free
Combine unlimited PDFs. All pages preserved in order.

Frequently Asked Questions

Is there a limit on how many PDFs I can merge?

FreeFastPDF has no hard limit. In practice, very large merges (50+ files or 500+ pages) may be slow depending on your device's processing power. For extremely large merges, consider merging in batches.

Will the merged PDF preserve hyperlinks and bookmarks?

Internal hyperlinks within pages are preserved. Cross-document bookmarks and interactive form fields may not be preserved in the merged output. For complex interactive PDFs, Adobe Acrobat is recommended.

Can I merge password-protected PDFs?

You'll need to remove the password protection first. Most PDF viewers (including Chrome's built-in viewer) allow you to print to PDF without the password if you know the password.

How to Split a PDF into Individual Pages — Free & Private

Sometimes you only need a few pages from a large PDF document. Splitting a PDF — whether to extract a single page, a custom range, or separate every page into individual files — is a common task for anyone working with documents professionally.

Why Split a PDF?

  • Extract a single invoice from a monthly statement PDF
  • Share only relevant pages of a lengthy report
  • Separate a multi-chapter document into individual chapter files
  • Extract specific pages to insert into another document
  • Reduce file size by removing pages you don't need

How to Split a PDF with FreeFastPDF

FreeFastPDF offers two split modes — split every page into individual files, or extract a custom page range.

Mode 1: Split All Pages

  1. Click Split PDF in the sidebar
  2. Upload your PDF file
  3. Select Split all pages
  4. Click Split PDF
  5. Each page is downloaded as a separate PDF file (e.g. document_page1.pdf, document_page2.pdf)
  6. Click Download All to get all pages at once

Mode 2: Extract a Page Range

  1. Select Page range mode
  2. Enter your range in the box — examples:
  • 1-5 — extracts pages 1 through 5
  • 1, 3, 7 — extracts specific individual pages
  • 1-3, 5, 8-10 — combines ranges and individual pages

The result is a single PDF containing exactly the pages you specified, in the order you listed them.

💡 Tip: You can use page range mode to reorder pages too — entering 5, 1-4, 6-10 would move page 5 to the front of the document.
Split your PDF now — free
Extract any page or range. Files stay private in your browser.

Frequently Asked Questions

Does splitting affect the quality of the pages?

No. Splitting a PDF is a lossless operation — pages are copied exactly as they are with no re-encoding of images or text. Quality is preserved 100%.

Can I split a scanned PDF?

Yes. Splitting works the same way regardless of whether the PDF contains scanned images or digital text. Each page of a scanned PDF is extracted as-is.

How to Convert PDF to Word — Free Methods Compared (2026)

Converting a PDF to a Word document is one of the most requested tasks in document management. Whether you need to edit a PDF you received, update a contract, or extract content from a report — this guide covers all your options in 2026.

Why Convert PDF to Word?

  • Edit text in a received PDF (contracts, proposals, reports)
  • Extract and reuse content from a PDF document
  • Update an older document you only have in PDF format
  • Add tracked changes or comments using Word's review tools

How PDF to Word Conversion Works

PDF to Word conversion extracts the text content from a PDF and recreates it as an editable Word (.docx) document. The quality of the conversion depends heavily on the type of PDF:

  • Text-based PDFs (created from Word, InDesign, etc.) — convert very well. Text, formatting and basic layout are preserved.
  • Scanned PDFs (photographed or printed and scanned) — contain images of text, not actual text. Require OCR (Optical Character Recognition) technology to extract readable text.
⚠️ Important: Browser-based free converters work well for simple text-based PDFs. For complex layouts, tables, multi-column documents or scanned PDFs, professional tools like Adobe Acrobat or Microsoft Word's built-in PDF import give significantly better results.

How to Convert PDF to Word with FreeFastPDF

  1. Click PDF to Word in the sidebar
  2. Upload your PDF file
  3. Click Convert to Word
  4. Download the resulting .docx file
  5. Open in Microsoft Word, Google Docs or LibreOffice

FreeFastPDF's converter works best with text-heavy PDFs such as reports, articles, contracts and proposals. Your file never leaves your browser during conversion.

Convert PDF to Word — free
Text-based PDFs. Runs in your browser. Private.

Alternative Methods

Microsoft Word (best for most users)

Open Word → File → Open → select your PDF. Word will automatically convert it. This works surprisingly well for most text-based PDFs and supports complex tables and basic formatting.

Google Docs (free, cloud-based)

Upload the PDF to Google Drive → right-click → Open with Google Docs. Google automatically converts it. Good for simple documents.

Adobe Acrobat (best quality)

The gold standard for PDF conversion, especially for complex layouts, scanned documents and OCR. Requires a paid subscription (from ~$14.99/month).

How to Sign a PDF Digitally Without Printing It

Printing a document just to sign it and scan it back is a wasteful relic of the past. In 2026, digital signatures are legally valid in most jurisdictions — including the EU (eIDAS regulation) and the US (ESIGN Act) — and far more convenient than wet ink signatures for most everyday purposes.

Types of Digital Signatures

  • Simple electronic signature (SES) — a drawn or typed signature image added to a PDF. Legally valid for most everyday contracts and agreements. This is what FreeFastPDF's Sign tool creates.
  • Advanced electronic signature (AES) — cryptographically linked to the signer's identity. Required for higher-value transactions. Requires tools like DocuSign or Adobe Sign.
  • Qualified electronic signature (QES) — the highest level, equivalent to handwritten signature under EU law. Requires a qualified trust service provider and identity verification.
💡 For most everyday use — signing a tenancy agreement, authorising a quote, approving a document internally — a simple drawn signature is legally sufficient and widely accepted.

How to Sign a PDF with FreeFastPDF

  1. Click Sign PDF in the sidebar
  2. Draw your signature using your mouse or touchscreen on the signature canvas
  3. Choose your pen colour (black, blue, red or green) and thickness (thin, medium, thick)
  4. Click Download PNG to save your signature as a transparent image
  5. Insert the PNG into your PDF using your PDF viewer's annotation or image tools

Your signature is drawn entirely in your browser and never transmitted anywhere. Download as PNG for maximum compatibility or SVG for a scalable vector format.

Create your digital signature — free
Draw, customise, download as PNG or SVG.

Inserting Your Signature into a PDF

After downloading your signature PNG from FreeFastPDF:

  • Chrome browser — open the PDF in Chrome, use the annotation tools (pencil icon) to add an image
  • Adobe Acrobat Reader (free) — Tools → Fill & Sign → Sign → Add Signature → Upload image
  • Preview (Mac) — open the PDF, click the Markup toolbar, use the Signature tool
  • Microsoft Edge — open the PDF, use Draw tool, or insert the image via the Acrobat plugin
How to Scan Documents with Your Phone and Save as PDF

Your smartphone camera is a surprisingly capable document scanner. In 2026, mobile scanning apps and browser-based tools can produce PDF scans that are clean, professional and legible — perfect for submitting ID documents, receipts, contracts and forms.

Tips for a Good Phone Scan

  • Use good lighting — natural light from a window works best. Avoid shadows falling across the document.
  • Flat surface — place the document on a flat, contrasting surface (white paper on a dark desk works well).
  • Straight overhead shot — hold your phone directly above the document, parallel to the surface. Avoid angled shots.
  • Clean background — a plain coloured background makes automatic cropping more accurate.
  • Multiple pages — photograph each page separately, then combine them into a single PDF.

How to Scan to PDF with FreeFastPDF

  1. Click Scan to PDF in the sidebar
  2. Click Select / Capture — on mobile this opens your camera or photo library
  3. Take a photo of your document or select existing photos
  4. Add multiple images for multi-page documents
  5. Choose an enhancement: None (colour), Grayscale, or Black & White (clearest for text documents)
  6. Click Convert to PDF
  7. Download your scanned PDF
💡 Best enhancement settings: Use Black & White for typed or printed text documents (contracts, forms, letters). Use Grayscale for handwritten documents. Use None (colour) for receipts, ID documents and anything where colour matters.
Scan to PDF — free, works on mobile
Use your camera or upload photos. Black & White enhancement included.

Best Phone Scanning Apps in 2026

  • iOS Notes app — built-in scanner, excellent quality, saves directly to iCloud
  • Google Drive (Android) — built-in scanner with auto-crop and enhancement
  • Adobe Scan — free app with OCR, cloud storage, good for multi-page documents
  • Microsoft Lens — free, excellent for whiteboards and business cards
  • FreeFastPDF (browser) — no app install required, processes on-device, fully private
5 Ways to Reduce PDF File Size (Quick & Free)

Need a smaller PDF fast? Here are 5 proven methods ranked from quickest to most thorough.

Method 1: Use a PDF Compressor (Fastest)

The quickest way. Upload your PDF to FreeFastPDF's PDF Compressor, choose eBook compression, and download. Takes under 30 seconds. Works on any PDF. File size typically reduced by 40–80%.

Method 2: Remove Unnecessary Pages

Before compressing, use Organise Pages to delete pages you don't need. A 50-page document reduced to 20 relevant pages is already 60% smaller before any compression is applied.

Method 3: Re-export from the Source Application

If you created the PDF from Word, InDesign or PowerPoint, re-export using "optimise for web" or "screen quality" settings. This often gives better results than compressing an already-exported PDF.

Method 4: Reduce Image Resolution Before Creating the PDF

If your PDF contains photos, compress those images first using FreeFastPDF's Image Compressor, then recreate the PDF. This gives you the most control and typically the best quality-to-size ratio.

Method 5: Split and Share Only the Pages You Need

Instead of sharing a large PDF and hoping the recipient can cope with the size, use Split PDF to extract just the pages your recipient needs. A 10-page extract from a 100-page document is always going to be smaller.

Try PDF Compress — free, instant
The fastest of the 5 methods. No upload. 100% private.
How to Make Images Load Faster on Your Website

Images are the number one cause of slow websites. They typically account for 50–80% of total page weight. Google's Core Web Vitals — which directly influence your search ranking — penalise pages that load slowly. Here's how to fix it.

Step 1: Compress Every Image

Before uploading any image to your website, compress it. Use FreeFastPDF's image compressor to reduce file size by 60–80% with no visible quality loss. Target sizes:

  • Hero / banner images: 100–300KB
  • Blog post images: 50–150KB
  • Product thumbnails: 20–60KB
  • Profile photos: 20–50KB

Step 2: Use the Right Format

Switch to WebP for all website images. WebP is supported by 97% of browsers in 2026 and is typically 25–35% smaller than JPEG at equivalent quality. Use FreeFastPDF's "Force WebP" option when compressing.

Step 3: Resize Images to Display Dimensions

Never upload a 4000×3000 pixel image to display at 800×600. Resize images to the actual display size before uploading. A 4000px wide image displayed at 800px is loading 25× more data than necessary.

Step 4: Use Lazy Loading

Add loading="lazy" to all <img> tags below the fold. This tells the browser to defer loading off-screen images until the user scrolls to them.

Step 5: Use a CDN

A Content Delivery Network serves your images from servers geographically close to each visitor. Cloudflare (free tier), Bunny CDN or CloudFront all significantly reduce image load times for global audiences.

Step 6: Set Explicit Width and Height

Always set explicit width and height attributes on images. This prevents layout shift (a Core Web Vitals metric) and allows the browser to reserve space before the image loads.

Compress your website images now
Batch process. Convert to WebP. Set target KB size.
Best Image Format for Social Media 2026 — JPG, PNG or WebP?

Every social media platform recompresses your images when you upload them. This means uploading a poorly optimised image gets double-compressed — once by you and once by the platform — resulting in noticeably degraded quality. Here's the right format for every platform in 2026.

Instagram

  • Format: JPEG at 80–85% quality
  • Dimensions: 1080×1080 (square), 1080×1350 (portrait), 1080×566 (landscape)
  • File size: Under 8MB — but target 300–800KB for fastest upload
  • Why not PNG? Instagram converts PNG to JPEG anyway, often with worse results than if you pre-convert it yourself

LinkedIn

  • Format: JPEG or PNG at 80–85% quality
  • Post images: 1200×627px recommended
  • Profile photo: PNG preferred for logos, JPEG for headshots
  • Banner: 1584×396px JPEG

Facebook

  • Format: JPEG at 80–85% quality
  • Shared images: 1200×630px
  • Tips: Facebook's compression is aggressive. Upload at slightly higher quality (85%) to compensate

Twitter / X

  • Format: JPEG or PNG, 85% quality
  • Dimensions: 1600×900px for landscape, or 1200×1200 for square
  • Note: Twitter supports WebP but JPEG gives more predictable results across clients

The Universal Rule

Always compress before uploading. Pre-compress your images to the target size and quality before uploading to any platform. This gives you control over the first compression. The platform's second compression will then have less to do and the final result will be noticeably sharper.

Compress for social media — free
Set exact target KB. Convert to JPEG or WebP.